Eden Vander Zee

Director of Marketing

Eden is the Director of Marketing at Reciprocal Ventures.

Eden is a true blockchain native, joining Reciprocal Ventures from another crypto-focused trading and investment firm based in Chicago. In her previous role as Program Manager, Eden was responsible for creating and delivering comprehensive data-driven marketing strategies for internal stakeholders as well as external partners and portfolio companies. She also planned and managed various hackathon events around the world resulting in exponential community growth and global brand recognition. Before diving into crypto, Eden was giving back to the oceans by serving as Senior Digital Marketing Specialist for 501(c)(3) organizations, Oceana and Ocean Conservancy based in Washington, D.C. Eden graduated cum laude with a B.A. in Media Strategies from Texas Tech University and an M.A. in Strategic Media and Communication from the George Washington University. When not at work, Eden likes to hangout with friends in person or online through video games or X (formerly known as Twitter). She also loves to travel and scuba dive where possible. Eden is based in Fort Worth, TX.



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